Pempek Mamad in Jambi is a go-to spot for pempek lovers seeking authentic Palembang-style fish cakes with a local twist. Located on Jl. HOS. Cokroaminoto, this restaurant offers a diverse menu that includes classics like Pempek Kapal Selam (fish cake with egg filling), Model Gandum, and Pempek Panggang. What sets Pempek Mamad apart is its bold, spicy cuko—the vinegar-based dipping sauce—that elevates the flavors beyond the usual mildness found elsewhere.

Beyond pempek, their tehwan and savory otak-otak are worth trying, while dessert lovers rave about their unique Es Kacang Merah and refreshing Durian Ice with red beans. Customers appreciate the variety and spiciness, though some feel the dishes maintain a familiar taste profile. With a balance of tradition and flavor innovation, Pempek Mamad offers a memorable culinary experience that highlights Jambi’s vibrant street food culture.